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Última modificação: 22 de agosto de 2025
Neste artigo, saiba como os modelos de e-mail padrão da HubSpot são codificados. Ao criar modelos de e-mail personalizados, lembre-se de que os clientes de e-mail oferecem suporte apenas a certos recursos HTML e CSS. Por causa disso, a codificação de modelos de e-mail que são renderizados consistentemente entre os clientes requer bastante experiência e paciência. Confira a Central de Conhecimento da HubSpot para saber como criar layouts de modelo no aplicativo ou como salvar um e-mail existente como modelo.

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Variáveis de modelos de e-mail necessárias

Para enviar e-mails com o HubSpot, seus modelos devem incluir certas informações. Consulte as variáveis de e-mail necessárias do HubL. Ao trabalhar com modelos codificados, você também desejará usar módulos para garantir que o conteúdo de cada e-mail possa ser facilmente editado.

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hs-inline-css e data-hse-inline-css

Um aspecto desafiador da codificação de modelos de e-mail que são renderizados corretamente em todos os clientes é a falta de suporte a CSS em um <style> dentro do <head>. Para facilitar a codificação de modelos de e-mail, os modelos de e-mail codificados do HubSpot oferecem suporte a uma tag de estilo especial que dá aos designers a capacidade de escrever CSS que será compilado e convertido em CSS em linha e será adicionado aos elementos de destino. Qualquer código adicionado a uma tag de estilo com o ID de hs-inline-css, serão adicionados às tags de destino. Por exemplo, o Microsoft Outlook aplicará uma família de fontes padrão a todo o texto contido em tags <td>, a menos que você especifique uma família de fontes em linha para essa coluna da tabela. O exemplo abaixo usa uma tag hs-inline-css de estilo para adicionar uma família de fontes a todas as colunas da tabela no modelo. Observe que todas as consultas de mídia devem ser incluídas em um <style>, uma vez que não podem ser incorporadas. Note que o atributo data-hse-inline-css em um rótulo <style> na seção Editar > Editar Cabeçalho de modelos de arrastar e soltar está no lugar de hs-inline-css para atingir esse mesmo objetivo. Em arquivos codificados, qualquer método pode ser usado (desde que haja apenas um style#hs-inline-css por modelo). Você pode ter vários elementos style[data-hs-inline-css="true"]. 
<!doctype html>
<html>
<head>
{# coded email templates ONLY: #}
<style type="text/css" id="hs-inline-css">
td {
font-family: Arial, sans-serif;
}
</style>
{# coded OR drag-and-drop email templates: #}
<style type="text/css" data-hse-inline-css="true">
table {
font-family: 'Courier New', sans-serif;
}
</style>
</head>
<body>
<table>
<tr>
<td>Column 1</td>
<td>Column 2</td>
</tr>
</table>
</body>
</html>

​
Modelo de e-mail responsivo

O layout de modelo de e-mail padrão do HubSpot usa as marcações abaixo. Esses layouts responsivos incluem consultas de mídia que tornam as imagens e tabelas responsivas. Os layouts responsivos usam variáveis de cor e fonte que se conectam com Configurações > Marketing > E-mail.
Ao trabalhar com o layout responsivo da HubSpot, qualquer <td> com uma classe que inclui o texto “coluna” será tornado responsivo.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
    <head>
        <title>{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title>
        <meta property="og:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        <meta name="twitter:title" content="{% if content.html_title and content.html_title != ""%}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
        {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}"/>{% endif %}
         <style type="text/css" id="hs-inline-css">
        /*<![CDATA[*/
            /* everything in this node will be inlined */

            /* ==== Page Styles ==== */

            body, #backgroundTable {
                background-color: {{ background_color }}; /* Use body to determine background color */
                font-family: {{ primary_font }};
            }

            #templateTable {
                width: {{ email_body_width }}px;
                background-color: {{ body_color }};
                -webkit-font-smoothing: antialiased;
            }

            h1, .h1, h2, .h2, h3, .h3, h4, .h4, h5, .h5, h6, .h6 {
                color:{{ primary_font_color }};
                display:block;
                font-family: {{ primary_font }};
                font-weight:bold;
                line-height:100%;
                margin-top:0;
                margin-right:0;
                margin-bottom:10px;
                margin-left:0;
                text-align:left;
            }

            h1, .h1 {
                font-size:26px;
            }

            h2, .h2 {
                font-size:20px;
            }

            h3, .h3 {
                font-size:15px;
            }

            h4, .h4 {
                font-size:13px;
            }

            h5, .h5 {
                font-size:11px;
            }

            h6, .h6 {
                font-size:10px;
            }

            /* ==== Header Styles ==== */

            #headerTable {
                background-color: {{ background_color }};
                color:{{ primary_font_color }};
                font-family:{{ primary_font }};
                font-size:10px;
                line-height:120%;
                text-align:right;
                border-collapse: separate !important;
                padding-right: {{email_body_padding}}px;
            }

            #headerTable a:link, #headerTable a:visited, /* Yahoo! Mail Override */ #headerTable a .yshortcuts /* Yahoo! Mail Override */{
                font-weight:normal;
                text-decoration:underline;
            }

            /* ==== Template Wrapper Styles ==== */

            #contentCell {
                padding: 10px 20px;
                background-color: {{ background_color }};
            }

            #contentTableOuter {
                border-collapse: separate !important;

                background-color: {{ body_color }};
                {% if email_main_body_box_shadow_css and email_main_body_box_shadow_css != "" %}
                box-shadow: {{ email_main_body_box_shadow_css }};
                {% endif %}

                padding: {{email_body_padding}}px;
            }

            #contentTableInner {
                width: {{email_body_width}}px;
            }

            /* ==== Body Styles ==== */

            .bodyContent {
                color:{{ primary_font_color }};
                font-family:{{ primary_font }};
                font-size: {{primary_font_size }};
                line-height:150%;
                text-align:left;
            }

            /* ==== Column Styles ==== */

            table.columnContentTable {
                border-collapse:separate !important;
                border-spacing:0;

                background-color: {{ body_color }};
            }

            td[class~="columnContent"] {
                color:{{ primary_font_color }};
                font-family:{{ primary_font }};
                font-size:{{primary_font_size }};
                line-height:120%;
                padding-top:20px;
                padding-right:20px;
                padding-bottom:20px;
                padding-left:20px;
            }

            /* ==== Footer Styles ==== */

            #footerTable {
                background-color: {{ background_color }};
            }

            #footerTable a {
                color: {{ secondary_font_color }};
            }

            #footerTable {
                color:{{ secondary_font_color }};
                font-family:{{ primary_font }};
                font-size:12px;
                line-height:120%;
                padding-top:20px;
                padding-right:20px;
                padding-bottom:20px;
                padding-left:20px;
                text-align:center;
            }

            #footerTable a:link, #footerTable a:visited, /* Yahoo! Mail Override */ #footerTable a .yshortcuts /* Yahoo! Mail Override */{
                font-weight:normal;
                text-decoration:underline;
            }

            .hs-image-social-sharing-24 {
                max-width: 24px;
                max-height: 24px;
            }

            /* ==== Standard Resets ==== */
            .ExternalClass{
                width:100%;
            } /* Force Hotmail to display emails at full width */
            .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {
                line-height: 100%;
            } /* Force Hotmail to display normal line spacing */
            body, table, td, p, a, li, blockquote{
                -webkit-text-size-adjust:100%;
                -ms-text-size-adjust:100%;
            } /* Prevent WebKit and Windows mobile changing default text sizes */
            table, td {
                mso-table-lspace:0pt;
                mso-table-rspace:0pt;
            } /* Remove spacing between tables in Outlook 2007 and up */
            img {
                vertical-align: bottom;
                -ms-interpolation-mode:bicubic;
            } /* Allow smoother rendering of resized image in Internet Explorer */

            /* Reset Styles */
            body {
                margin:0;
                padding:0;
            }
            table {
                border-collapse:collapse !important;
            }
            body, #backgroundTable, #bodyCell{
                height:100% !important;
                margin:0;
                padding:0;
                width:100% !important;
            }
            a:link, a:visited {
                border-bottom: none;
            }

            /* iOS automatically adds a link to addresses */
            /* Style the footer with the same color as the footer text */
            #footer a {
                color: {{ secondary_font_color }};;
                -webkit-text-size-adjust: none;
                text-decoration: underline;
                font-weight: normal
            }

            /* Hide preview text on rendering */
            #preview_text {
                display: none;
            }
        /*]]>*/
    </style>
         <style type="text/css">
        /*<![CDATA[*/
            /* ==== Mobile Styles ==== */

            /* Constrain email width for small screens */
            @media screen and (max-width: 650px) {
                table[id="backgroundTable"] {
                    width: 95% !important;
                }

                table[id="templateTable"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                table[id="contentTableInner"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                /* Makes image expand to take 100% of width*/
                img {
                    width: 100% !important;
                    height: auto !important;
                }

                #contentCell {
                    padding: 10px 10px !important;
                }

                #headerTable {
                    padding-right: {{email_body_padding_num / 2 |int}}px !important;
                }

                #contentTableOuter {
                    padding: {{email_body_padding_num / 2 |int}}px !important;
                }
            }

            @media only screen and (max-width: 480px) {
                /* ==== Client-Specific Mobile Styles ==== */
                body, table, td, p, a, li, blockquote{
                    -webkit-text-size-adjust:none !important;
                } /* Prevent Webkit platforms from changing default text sizes */
                body{
                    width:100% !important;
                    min-width:100% !important;
                } /* Prevent iOS Mail from adding padding to the body */

                /* ==== Mobile Reset Styles ==== */
                td[id="bodyCell"] {
                    padding:10px !important;
                }

                /* ==== Mobile Template Styles ==== */

                table[id="templateTable"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                table[id="contentTableInner"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                /* ==== Image Alignment Styles ==== */

                h1, .h1 {
                    font-size:26px !important;
                    line-height:125% !important;
                }

                h2, .h2 {
                    font-size:20px !important;
                    line-height:125% !important;
                }

                h3, .h3 {
                    font-size:15px !important;
                    line-height:125% !important;
                }

                h4, .h4 {
                    font-size:13px !important;
                    line-height:125% !important;
                }

                h5, .h5 {
                    font-size:11px !important;
                    line-height:125% !important;
                }

                h6, .h6 {
                    font-size:10px !important;
                    line-height:125% !important;
                }

                .hide {
                    display:none !important;
                } /* Hide to save space */

                /* ==== Body Styles ==== */

                td[class="bodyContent"] {
                    font-size:16px !important;
                    line-height:145% !important;
                }

                /* ==== Footer Styles ==== */

                td[id="footerTable"]{
                    padding-left: 0px !important;
                    padding-right: 0px !important;
                    font-size:12px !important;
                    line-height:145% !important;
                }

                /* ==== Image Alignment Styles ==== */

                table[class="alignImageTable"] {
                    width: 100% !important;
                }

                td[class="imageTableTop"] {
                    display: none !important;
                    /*padding-top: 10px !important;*/
                }
                td[class="imageTableRight"] {
                    display: none !important;
                }
                td[class="imageTableBottom"] {
                    padding-bottom: 10px !important;
                }
                td[class="imageTableLeft"] {
                    display: none !important;
                }

                /* ==== Column Styles ==== */

                td[class~="column"] {
                    display: block !important;
                    width: 100% !important;
                    padding-top: 0 !important;
                    padding-right: 0 !important;
                    padding-bottom: 0 !important;
                    padding-left: 0 !important;
                }

                td[class~=columnContent] {
                    font-size:14px !important;
                    line-height:145% !important;

                    padding-top: 10px !important;
                    padding-right: 10px !important;
                    padding-bottom: 10px !important;
                    padding-left: 10px !important;
                }

                #contentCell {
                    padding: 10px 0px !important;
                }

                #headerTable {
                    padding-right: {{email_body_padding_num / 2 |int}}px !important;
                }

                #contentTableOuter {
                    padding: {{email_body_padding_num / 2 |int}}px !important;
                }
            }

            #preview_text {
                display: none;
            }
        /*]]>*/
    </style>
        <!-- http://www.emailon@cid.com/blog/details/C13/ensure_that_your_entire_email_is_rendered_by_default_in_the_iphone_ipad -->
        <!--                                                                                                                     -->
        <!--                                                                                                                     -->
        <!--                            _/    _/            _/          _/_/_/                        _/                         -->
        <!--                           _/    _/  _/    _/  _/_/_/    _/        _/_/_/      _/_/    _/_/_/_/                      -->
        <!--                          _/_/_/_/  _/    _/  _/    _/    _/_/    _/    _/  _/    _/    _/                           -->
        <!--                         _/    _/  _/    _/  _/    _/        _/  _/    _/  _/    _/    _/                            -->
        <!--                        _/    _/    _/_/_/  _/_/_/    _/_/_/    _/_/_/      _/_/        _/_/                         -->
        <!--                                                               _/                                                    -->
        <!--                                                              _/                                                     -->
        <!--                                                                                                                     -->
        <!--                                                 Extra White Space!                                                  -->
        <!--                                                                                                                     -->
        <!-- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -->
    </head>
    <body leftmargin="0" marginwidth="0" topmargin="0" marginheight="0" offset="0">
        <!-- Preview text (text which appears right after subject) -->
        <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div>

        <!--  The  backgroundTable table manages the color of the background and then the templateTable maintains the body of
        the email template, including preheader & footer. This is the only table you set the width of to, everything else is set to
        100% and in the CSS above. Having the width here within the table is just a small win for Lotus Notes. -->

        <!-- Begin backgroundTable -->
        <table align="center" bgcolor="{{ background_color }}" border="0" cellpadding="0" cellspacing="0" height="100%" width="100%" id="backgroundTable">
            <tr>
                <td align="center" valign="top" id="bodyCell"> <!-- When nesting tables within a TD, align center keeps it well, centered. -->
                    <!-- Begin Template Container -->
                    <!-- This holds everything together in a nice container -->
                    <table border="0" cellpadding="0" cellspacing="0" id="templateTable">
                        <tr>
                            <td align="center" valign="top">
                                <!-- Begin Template Preheader -->
                                <table border="0" cellpadding="0" cellspacing="0" width="100%" id="headerTable">
                                    <div class="header-container-wrapper">
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-email_view_as_web_page " style="" data-widget-type="email_view_as_web_page">
{% if content.create_page %}
                                <div style="padding-top: 15px; font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: right; font-size: 9px; line-height: 1.34em; color: {{ secondary_font_color }}">
    Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" style="color: {{ secondary_font_color }}; text-decoration: underline; white-space: nowrap" data-viewaswebpage="true" href="https://br.developers.hubspot.com/docs{{ view_as_page_url }}">here</a>.
</div>
{% endif %}

                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
</div><!--end header wrapper -->
                                </table>
                                <!-- End Template Preheader -->
                            </td>
                        </tr>
                        <tr>
                            <td align="center" valign="top" id="contentCell">
                                <!-- Begin Template Wrapper -->
                                <!-- This separates the preheader which usually contains the "open in browser, etc" content
                                from the actual body of the email. Can alternatively contain the footer too, but I choose not
                                to so that it stays outside of the border. -->
                                <table border="0" cellpadding="0" cellspacing="0" width="100%" id="contentTableOuter" style="{{email_body_border_css}}">
                                    <tr>
                                        <td align="center" valign="top">
                                            <table border="0" cellpadding="0" cellspacing="0" id="contentTableInner">
                                                <div class="body-container-wrapper">
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-logo " style="" data-widget-type="logo">
                                <div class="layout-widget-wrapper">
                                {% logo "logo_image" suppress_company_name=True, overrideable=True, label='Logo' %}
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-email_body " style="" data-widget-type="email_body">

{% content_attribute "email_body" %}<p>Hi {{ contact.firstname }},</p>
<p>Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...</p>
<p>Use a list to:</p>
<ul>
<li>Explain the value of your offer</li>
<li>Remind the reader what they’ll get out of taking action</li>
<li>Show off your skill with bullet points</li>
<li>Make your content easy to scan</li>
</ul>
<p><a href="http://hubspot.com">LINK TO A LANDING PAGE ON YOUR SITE</a> (This is the really important part.)</p>
<p>Now wrap it all up with a pithy little reminder of how much you love them.</p>
<p>Aw. You silver-tongued devil, you.</p>
<p>Sincerely,</p>
<p>Your name</p>{% end_content_attribute %}

                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-text " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="text">
                                <div class="layout-widget-wrapper">
                                {% text "social_sharing_label" label='Social Sharing Label' %}
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-social_sharing " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="social_sharing">
                                <div class="layout-widget-wrapper">
                                {% widget_block social_sharing "Social Sharing" label="Social Sharing", use_page_url=False  %}
                                {% end_widget_block %}
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
</div><!--end body wrapper -->
                                            </table>
                                        </td>
                                    </tr>
                                </table>
                                <!-- End Template Wrapper -->
                            </td>
                        </tr>
                        <tr>
                            <td align="center" valign="top">
                                <!-- Begin Template Footer -->
                                <table border="0" cellpadding="0" cellspacing="0" width="100%" id="footerTable">
                                    <div class="footer-container-wrapper">
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-email_can_spam " style="" data-widget-type="email_can_spam">
                                <p id="footer" style="font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: center; font-size: 12px; line-height: 1.34em; color: {{ secondary_font_color }}; display: block">
{{ site_settings.company_name }}
  {{ site_settings.company_street_address_1 }}
 {{ site_settings.company_street_address_2 }}
 {{ site_settings.company_city }},
 {{ site_settings.company_state }}
  {{ site_settings.company_zip }}
  {{ site_settings.company_country }}
<br/><br/>
You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}.
<br/><br/>
Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="https://br.developers.hubspot.com/docs{{ unsubscribe_link }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">email preferences</a> to choose the types of emails you receive.
<br/><br/>
 <a class="hubspot-mergetag" data-unsubscribe="true" href="https://br.developers.hubspot.com/docs{{ unsubscribe_link_all }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">Unsubscribe from all future emails</a>
</p>

                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
</div><!--end footer wrapper -->
                                    <tr>
                                        {% hubspot_footer %}
                                    </tr>
                                </table>
                                <!-- End Template Footer -->
                            </td>
                        </tr>
                    </table>
                    <!-- End Template Container -->
                </td>
            </tr>
        </table>
    </body>
</html>

​
Modelo de e-mail básico

Os layouts básicos do modelo HubSpot usam marcações diferentes e não incluem as consultas de mídia que tornam o e-mail responsivo. Os layouts básicos também usam variáveis de cor e fonte que se conectam com Configurações > Marketing > E-mail. 
<!DOCTYPE html>
<html bgcolor="{{ background_color }}" style="margin: 0; padding: 0; background-color: {{ background_color }}">
    <head>
        <title>{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title>
        <meta property="og:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        <meta name="twitter:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}" />{% endif %}
        <style type="text/css">
        /*<![CDATA[*/
            /* iOS automatically adds a link to addresses */
            /* Style the footer with the same color as the footer text */
            #footer a {
                color: {{ secondary_font_color }};
                -webkit-text-size-adjust: none;
                text-decoration: underline;
                font-weight: normal
            }

            {% if email_main_body_box_shadow_css and email_main_body_box_shadow_css != '' %}
            #main_body {
                box-shadow: {{ email_main_body_box_shadow_css }};
            }
            {% endif %}

            /* Hide preview text on rendering */
            #preview_text {
                display: none;
            }

        /*]]>*/
        </style>
        <!-- http://www.emailon@cid.com/blog/details/C13/ensure_that_your_entire_email_is_rendered_by_default_in_the_iphone_ipad -->
        <!--                                                                                                                     -->
        <!--                                                                                                                     -->
        <!--                            _/    _/            _/          _/_/_/                        _/                         -->
        <!--                           _/    _/  _/    _/  _/_/_/    _/        _/_/_/      _/_/    _/_/_/_/                      -->
        <!--                          _/_/_/_/  _/    _/  _/    _/    _/_/    _/    _/  _/    _/    _/                           -->
        <!--                         _/    _/  _/    _/  _/    _/        _/  _/    _/  _/    _/    _/                            -->
        <!--                        _/    _/    _/_/_/  _/_/_/    _/_/_/    _/_/_/      _/_/        _/_/                         -->
        <!--                                                               _/                                                    -->
        <!--                                                              _/                                                     -->
        <!--                                                                                                                     -->
        <!--                                                 Extra White Space!                                                  -->
        <!--                                                                                                                     -->
        <!-- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -->
    </head>
    <body bgcolor="{{ background_color }}" style="margin: 0; padding: 0;  background-color: {{ background_color }}" marginheight="0" marginwidth="0" topmargin="0">

        <!-- Preview text (text which appears right after subject) -->
        <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div>

        <!-- start container -->
        <table bgcolor="{{ background_color }}" style="background-color: {{ background_color }}; -webkit-font-smoothing: antialiased; -webkit-text-size-adjust: none" cellpadding="0" cellspacing="0" border="0" width="100%">
             <tr>
                <td bgcolor="{{ background_color }}" style="background-color: {{ background_color }};">
                    <div align="center">
                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                            <tr>
                                <td align="center" bgcolor="{{ background_color }}" style="background-color: {{ background_color }}">
                                    <!-- start header section -->
                                    <div class="header-container-wrapper">
    <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}">
<tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr>

        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-email_view_as_web_page " style="" data-widget-type="email_view_as_web_page">
{% if content.create_page %}
                    <div style="padding-top: 15px; font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: right; font-size: 9px; line-height: 1.34em; color: {{ secondary_font_color }}">
    Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" style="color: {{ secondary_font_color }}; text-decoration: underline; white-space: nowrap" data-viewaswebpage="true" href="https://br.developers.hubspot.com/docs{{ view_as_page_url }}">here</a>.
</div>
{% endif %}

                </div><!--end widget-span -->
            </td>
        </tr>
    </table>
</div><!--end header wrapper -->
                                    <!-- end header section -->
                                </td>
                            </tr>
                        </table>
                    </div>
                </td>
            </tr>
            <tr>
                <td bgcolor="{{ background_color }}" style="padding: 10px 20px; background-color: {{ background_color }}">
                    <div align="center">
                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                            <tr>
                                <td id="main_body" width="{{ email_body_width }}" bgcolor="{{ body_color }}" style="padding: {{ email_body_padding }}px; background-color: {{ body_color }}; {{ email_body_border_css }}; border-radius: 4px">
                                    <div align="center">
                                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                                            <!-- start content -->
                                            <tr>
                                                <td style="padding: 0; background-color: {{ body_color }}">
                                                    <div align="center">
                                                        <table cellpadding="0" cellspacing="0" border="0" width="100%" style="font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}">
                                                            <tr>
                                                                <td>
                                                                    <div align="center">
                                                                        <!-- start body section -->
                                                                        <div class="body-container-wrapper">
    <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}">
<tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr>

        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-logo " style="" data-widget-type="logo">
                    <div class="layout-widget-wrapper">
                        {% logo "logo_image" suppress_company_name=True, overrideable=True, label="Logo" %}
                    </div><!--end layout-widget-wrapper -->
                </div><!--end widget-span -->
            </td>
        </tr>
        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-email_body " style="" data-widget-type="email_body">

{% content_attribute "email_body" %}<p>Hi {{ contact.firstname }},</p>
<p>Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...</p>
<p>Use a list to:</p>
<ul>
<li>Explain the value of your offer</li>
<li>Remind the reader what they’ll get out of taking action</li>
<li>Show off your skill with bullet points</li>
<li>Make your content easy to scan</li>
</ul>
<p><a href="http://hubspot.com">LINK TO A LANDING PAGE ON YOUR SITE</a> (This is the really important part.)</p>
<p>Now wrap it all up with a pithy little reminder of how much you love them.</p>
<p>Aw. You silver-tongued devil, you.</p>
<p>Sincerely,</p>
<p>Your name</p>{% end_content_attribute %}

                </div><!--end widget-span -->
            </td>
        </tr>
        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-text " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="text">
                    <div class="layout-widget-wrapper">
                        {% text "social_sharing_label" overrideable=True, label="Social Sharing Label" %}
                    </div><!--end layout-widget-wrapper -->
                </div><!--end widget-span -->
            </td>
        </tr>
        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-social_sharing " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="social_sharing">
                    <div class="layout-widget-wrapper">
                        {% widget_block social_sharing "Social Sharing" label='Social Sharing', overrideable=True, use_page_url=False  %}
                        {% end_widget_block %}
                    </div><!--end layout-widget-wrapper -->
                </div><!--end widget-span -->
            </td>
        </tr>
    </table>
</div><!--end body wrapper -->
                                                                        <!-- end body section -->
                                                                    </div>
                                                                </td>
                                                            </tr>
                                                        </table>
                                                    </div>
                                                </td>
                                            </tr>
                                            <!-- end content -->
                                        </table>
                                    </div>
                                </td>
                            </tr>
                        </table>
                    </div>
                </td>
            </tr>
            <tr>
                <td bgcolor="{{ background_color }}" style="background-color: {{ background_color }}; padding: 13px {{ email_body_padding }}px">
                    <div align="center">
                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                            <tr>
                                <td align="center" bgcolor="{{ background_color }}" style="background-color: {{ background_color }}">
                                    <!-- start footer section -->
                                    <div class="footer-container-wrapper">
    <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}">
<tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr>

        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-email_can_spam " style="" data-widget-type="email_can_spam">
                    <p id="footer" style="font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: center; font-size: 12px; line-height: 1.34em; color: {{ secondary_font_color }}; display: block">
{{ site_settings.company_name }}
  {{ site_settings.company_street_address_1 }}
 {{ site_settings.company_street_address_2 }}
 {{ site_settings.company_city }},
 {{ site_settings.company_state }}
  {{ site_settings.company_zip }}
  {{ site_settings.company_country }}
<br/><br/>
You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}.
<br/><br/>
Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="https://br.developers.hubspot.com/docs{{ unsubscribe_link }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">email preferences</a> to choose the types of emails you receive.
<br/><br/>
 <a class="hubspot-mergetag" data-unsubscribe="true" href="https://br.developers.hubspot.com/docs{{ unsubscribe_link_all }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">Unsubscribe from all future emails</a>
</p>

                </div><!--end widget-span -->
            </td>
        </tr>
    </table>
</div><!--end footer wrapper -->
                                    <!-- end footer section -->
                                </td>
                            </tr>
                            <tr>
                                {% hubspot_footer %}
                            </tr>
                        </table>
                    </div>
                </td>
            </tr>
        </table>
        <!-- end container -->
    </body>
</html>

​
Começar do zero

Quando você começa a criar um e-mail .html do zero no Gerenciador de design, o HubSpot gera automaticamente a marcação abaixo. 
<!doctype html>
<html>
    <head>
        <title>{% if content.html_title and content.html_title != '' %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title>
        {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}"/>{% endif %}
        <style type="text/css" id="hs-inline-css">
            /*<![CDATA[*/
            /* everything in this style tag will be inlined onto matching elements */
            .sample-rule {
            }
            /*]]>*/
        </style>
    </head>
    <body>
        <!-- Preview text (text which appears right after subject in certain email clients) -->
        <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div>
        <!-- View as webpage link -->
        {% if content.create_page %}
            <div>
                Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" data-viewaswebpage="true" href="https://br.developers.hubspot.com/docs{{ view_as_page_url }}">here</a>.
            </div>
        {% endif %}
        <!-- Insert body here -->
        <!-- Office location information and unsubscribe links -->
        <p id="footer">
            {{ site_settings.company_name }}
            {{ site_settings.company_street_address_1 }}
            {{ site_settings.company_street_address_2 }}
            {{ site_settings.company_city }}
            {{ site_settings.company_state }}
            {{ site_settings.company_zip }}
            {{ site_settings.company_country }}
            <br/>
            You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}.
            <br/>
            Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="https://br.developers.hubspot.com/docs{{ unsubscribe_link }}">email preferences</a> to choose the types of emails you receive.
            <br/>
            <a class="hubspot-mergetag" data-unsubscribe="true" href="https://br.developers.hubspot.com/docs{{ unsubscribe_link_all }}">Unsubscribe from all future emails</a>
        </p>
    </body>
</html>